pi is an independent, global branding and design consultancy. We focus on providing our clients with branding and design solutions that connect brands with consumers faster, longer and more robustly than their competitors. We have 28 years experience, specializing in holistic branding for consumer goods and healthcare products, from multi-billion dollar global brands to small local jewels. Our hubs in Europe, Asia and North America employ multi-cultural, multi-lingual specialists with expertise across all facets of creating, building and protecting long-term brand equity.

pi global and ColaLife win the top prize at the DuPont Packaging Innovation Awards

May 17, 2013 Press No Comments

Last night (16/5/13) there were celebrations going on in Wilmington, Delaware, USA at the DuPont Packaging Innovation Awards. It was announced that pi global and ColaLife had won the Diamond & Special Award for ‘Food Security’ Winner Excellence in Innovation, Cost/Waste Reduction and Sustainability. Chris Griffin, Chief Operating Officer, Paul Cowley, Creative Director NY and Rohit Ramchandani, ColaLife attended the award ceremony. … Continue Reading

pi global creates new packaging design for Sætre’s Café Bakeriet

May 15, 2013 Launches No Comments

Originally launched in 2003 under the name Café, this Norwegian cookie brand owned by Sætre has gone from strength to strength, renaming to Café Bakeriet in 2008. Café Bakeriet is one of Sætre’s best selling brands as well as being amongst the strongest perceived brands in the biscuit category. Contrary to many of the more traditional Norwegian competitor brands, Café Bakeriet is representative of a modern lifestyle, and is seen as a brand to be enjoyed especially in social settings with friends and family. With the cookies’ high quality and delicious baked goodness, the brand has a proud and loyal consumer following and there are plans to expand into new biscuit territories. … Continue Reading

ColaLife’s Kit Yamoyo Wins Product Design of the Year 2013

April 23, 2013 Press No Comments

ColaLife, April 2013

A ‘kitchen table’ concept, now saving children’s lives in Africa, has been selected by The Design Museum as Product Design of the Year 2013, beating off competition such as the Olympic Cauldron. It must be the first time that an anti-diarrhoea kit takes centre stage as a design icon, standing alongside a renovated tower block in Paris, a film on fashion and a UK Government website.

The concept stems from a question that bothered UK Aid worker Simon Berry in Zambia, in 1988 … Continue Reading

Suncare under a cloud

April 23, 2013 Press No Comments

The Grocer, April 2013

After a strong performance in 2009 and 2010, the suncare market has been blighted by a series of terrible summers, and the wretched economy (and all those staycations) did nothing to brighten the mood, as value and volume fell 9.7% and 8% respectively [Kantar Worldpanel]. Even the fake tan market caught a cold last summer, with this small but previously fast-growing category recording double-digit value and volume sales declines following a summer of bad press. Skincare, meanwhile, is also finding growth hard to come by. … Continue Reading

Kit Yamoyo wins Product of the Year

April 19, 2013 We Say No Comments

We are proud to announce pi global has won the prestigious Design Museum’s Product of the Year 2013 with The ColaLife Aidpod, beating stiff competition like the Olympic Cauldron by Heatherwick Studio.

Simon and Jane Berry of ColaLife (www.colalife.org) met us by chance at an award ceremony in 2010 when they realised they had an idea that could float, but no packaging solution or expertise to get them there. … Continue Reading