New fast-acting Advil debuts in a soft-touch carton

pi global creates a new premium design for Advil

pi global redesigns Apetina packaging

Arla launch their new Apetina design by pi global

Beck’s Sapphire hits the US

pi global designs the new extension of AB-Inbev’s flagship German beer-brand, Beck’s

pi global develops innovative new structural packaging for ColaLife

pi global creates rigid structure for charity, ColaLife

pi is an independent, global branding and design consultancy. We focus on providing our clients with branding and design solutions that connect brands with consumers faster, longer and more robustly than their competitors. We have 30 years experience, specializing in holistic branding for consumer goods and healthcare products, from multi-billion dollar global brands to small local jewels. Our hubs in Europe, Asia and North America employ multi-cultural, multi-lingual specialists with expertise across all facets of creating, building and protecting long-term brand equity.

The Big Question – Do World Cup packs impact sales?

June 9, 2014 General No Comments

Packaging News, June 2014

Don Williams shares his thoughts on limited edition World Cup packaging

With the entire globe set to dive into a frenzy of football as the World Cup nears, brands are launching limited edition packaging to tie-in with the event. But do these packs really make an impact on sales?

“Yes. I guess the answer is that many ‘sociable’ brands whose personality fit the event, would rather not be seen to be in the kitchen at the party. Globally, millions of small (and large) gatherings will need to be fed and watered and a ‘go to’ part of the catering paraphernalia would be limited-edition packs which help add to the ritual. So given the natural increase in consumption for brands that service these TV fests, it stands to reason that they will probably fair much better than those that don’t” said Don Williams, Chief Creative Officer, pi global.

An article by Waqas Qureshi, ‘The Big Question – Do World Cup packs impact sales?’ Packaging News, June 2014

pi global creates a new structural identity for Robinsons Squash Double Concentrate

March 26, 2014 General No Comments
pi global creates a new structural identity for Robinsons Squash Double Concentrate

Robinsons squash was first developed for Wimbledon in 1935. Acquired by Britvic in 1995, the fruit squash is the nation’s favourite squash brand. In 2011, Robinsons introduced their double concentrate variety in 1.25L and 1.75L bottles. Due to their success, Britvic decided to develop a new structural identity and introduce a 500ml bottle to the portfolio. … Continue Reading

What now for Tesco’s brave own-label ‘venture’ brands?

November 7, 2013 Press No Comments
What now for Tesco’s brave own-label ‘venture’ brands?

The Grocer, November 2013

Don Williams, CCO talks to The Grocer about the disappearance of Tesco’s venture brands 

After a year out in the cold, New Covent Garden soups are back on Tesco’s chiller shelves. And there’s barely a trace of New York Soup Co., with Tesco’s venture brand, managed by Bakkavor, effectively axed three weeks ago.

The demise of New York Soup Co has raised questions about the future of Tesco’s tertiary strategy – and particularly the so-called ‘venture brands’, like New York Soup co, which were launched by Tesco in 2011. … Continue Reading

Aidpod wins Fast Company’s Innovation by Design Award

October 3, 2013 We Say 2 Comments
Aidpod wins Fast Company’s Innovation by Design Award

We are thrilled to announce The Kit Yamoyo, designed by pi global for ColaLife has won the Social Good category at the Innovation by Design Awards, run by Fast Company in the US.

We were honoured to find out we were one of the 56 finalists picked out of 1700 entries in September. Adjudicated by a panel of 24 esteemed judges including James Sommerville, VP Global Design at Coca-Cola to Evan Sharp, Founder and Creator of Pinterest, they judged each of the entries on business impact, beauty, originality, functionality, social impact and depth of user insight. … Continue Reading

Throwaway history: Robert Opie celebrates the 50th anniversary of his collection

October 2, 2013 We Say No Comments
Throwaway history: Robert Opie celebrates the 50th anniversary of his collection

“My wife would never have come along to this talk… She just thinks this stuff is a load of old rubbish” said a member of the audience during question time. “Well, she would be right…” retorted Robert Opie, the Director and Founder of the Museum of Brands, Packaging and Advertising. Robert is a packaging enthusiast. At the tender age of sixteen, he realised whilst chomping on a packet of Munchies that no record was being kept of our everyday packaged goods; goods that represented a way of living at that moment in time. And so his story began.

No stranger to collecting having tried his hand at the rather unoriginal hobby of collecting stamps … Continue Reading